The “Give Us Warning Labels” campaign aims to build stronger support for the introduction of octagonal front-of-package warning labels as the CARICOM standard as an effective way to help consumers to make healthier food choices. It also highlights health harms of unhealthy foods, particularly ultra-processed (packaged) foods that are high in sodium, sugar, and saturated fat or trans-fat. These ultra-processed foods can increase the risk of obesity, hypertension, Type 2 diabetes, and heart disease. The primary campaign video depicts the long term negative effects of consuming too many foods high in these nutrients over the life stages from child to adult. It specifically shows the impact of obesity, Type 2 diabetes, and hypertension.